Promotions let you increase sales through advertising items that are currently on promotion. You can set your promotions at a marketplace level, which applies to all products sold on the marketplace. Sellers can also set promotions that only apply to their products.
Promotions are different from coupons because coupons are site-wide. For example, the customer is not required to do anything upon checkout for the promotion to apply to their order if the order meets the promotion's requirements.
Promotions can run concurrently, for example, 15% off all bikes, and free shipping on all orders over $99.
Promotions dashboard
The Promotions dashboard shows the current active promotions by default. To see the upcoming, expired, or all promotions, select from the dropdown menu and click Show.
Creating promotions
- Select Marketing > Promotions > Create New Promotion from the sidebar in the admin portal.
- On this page, you can configure your promotion with various options.
Promotion Details
- Name: When the user adds a promo item to cart, the discount line item will display this promotion name. Make sure to keep it short and precise.
- Start/End Dates: These are optional fields to schedule a promotion that will run within specific dates.
Note: Leaving these fields blank will publish the promotion immediately.
End date will determine the date when the promotion is no longer available. For instance, if you want to end a promotion the 29/12/2021 at 11:59:59pm, end date should be 29/12/2021 (this applies to coupons too) - Teaser: Setting this text will display it on a banner on the ad detail page the promotion applies too. This field is optional, however if left blank, the banner will not be displayed. If multiple promotions apply to a single ad, the promo teaser text will be separated by a | character.
If the promotion applies to all products (brands and categories) the teaser banner is displayed everywhere.
Marketplace promotion teaser text will be displayed on a separate banner across the entire site, in addition to the ad detail page, where the marketplace promotion will be merged with any seller promotions separated by a | character. - Description: The description will only be displayed internally on the 'All Promotions' page to help admin identify a promotion. Recommended maximum of 70 character.
- URL: Promotion banner will link to this URL. Can use both relative and absolute URL's; eg '/s/sports-cars' or 'https://www.test.com/promotion/'
- Suspend Promotion: If turned on, the promotion will not be active on the site
- Cost borne by Marketplace: this allows for some or all of the promotion to be funded by the Operator, for example a 100% funded discount will reduce the invoice but pay the seller the value of that discount via the remittance process, a 50% discount will share the promotion cast, show in the example below:
Actions
Actions refer to rewards the customer will get under this promotion.
Please note, your filters will not apply if you do not set an action.
Discount
- Dollar discount: Set the discount amount for a flat $x off the ad price
- Percentage discount: Set the discount percentage for a flat x% off the ad price
- Dollar discount for every N dollars: This applies the discount dollar amount as many times as the criterion of $x spent is met.
- Fixed price per unit: This sets a specific price for the ads that meet the criteria. Eg. All products in the promotion are $20 each.
Free Shipping
- Domestic only: All domestic orders receive free shipping
- Domestic and international: All orders, regardless of shipping address, receive free shipping
Bonus Item
Enter a single Ad ID here making sure it doesn't have any variants. (eg. It can't be a shirt that comes in different colours or sizes, but it CAN be a bag which has no sizes or colours).
Buy One, Get One Free
Enter the quantity for the user to qualify for a free third item. The free item would be of the same variant selected (e.g. Size: Medium - Blue T-Shirt).
Filters
For any of the above Actions you can optionally further refine the promotions to apply for the following criteria:
Amount Spent: Set the minimum and maximum dollar amount for ads to qualify for this promotion (e.g. Free Shipping on all orders over $99).
Quantity purchased:
Range: Set the minimum and maximum quantity for ads to qualify for this promotion (e.g. Buy minimum of 3 items and receive 20% discount).
Specific Case:
- Create a promotion with a quantity restriction i.e. 3 - 4
- Create another promotion with min quantity restriction i.e. 5
- Add 3/4 items to the cart the first promotion should be applied
- Add 5/6 items to the cart only the second promotion
Repeating groups: Sets a group amount (eg. 3), so that every time you buy the specific quantity of the product (eg. 3) or a multiple of (eg. 6, 9, 12), the promotion will be applied.
Limit to Brands: Select a Brand from the drop down menu to which this promotion should apply.
Exclude Brands: A drop down box will appear if toggled on, and selected brands will be excluded from the promotion.
Limit to Categories: Use the dropdown to select the Tier 1, Tier 2, Tier 3, or Tier 4 category to which this promotion should apply.
Note: There is no need to apply all four. Just apply the level to which the promotion should be restricted.
Exclude Categories: Any products mapped to the select categories will be excluded from the promotion.
Limit to Specific Ads: You can apply promotions to specific ads. Simply enter the ad ids in the fields supplied. The ads and all their variants will then have the promotion applied.
Exclude Specific Ads: Provide Ad ID's to be excluded from the promotion.
Limit to Specific Variants: You can apply promotions to specific variants of a product. Simply enter the variant ids (these can be found in the URL of the product page) in the fields supplied. A promotion should never be applied to both the parent (product) and the variants as this can cause conflicts.
Exclude Specific Variants: You may like to exclude variants from an ad to be excluded (but ie. Mens T-Shirt might have Blue, Red and Green variants but you only want the Blue and Red to be included)
Restrict Big and/or Bulky Items: If your products have weight and dimensions included, you can select a weight limit that will restrict anything over that amount to be included in the promotion.
Restrict to Loyalty Program Members: If you have membership levels set up, you can restrict it to certain tiers.
Linked Promotion: A linked promotion is a promotion that applies to the cart when the requirement for the parent promotion is met. e.g. A base promotion might be buy 2 for $40 of product A and the linked promotion might be buy product B for $10, and you must buy 2 of product A to get the product B discount.
Exclude Sale Items: Any item with a 'Sale Price' will be excluded from the promotion.
Line Items
When a user purchases items on promotion, the deduction will appear as a line item in a few places for the order.
Order Confirmation
After the buyer places an order successfully, they will receive an order confirmation. There will be a 'Discount' line item identifying how much they saved on the purchase during the promotion.
Invoice
After the buyer places an order successfully, they will be emailed an invoice. There will be a 'Discount' line item identifying how much they saved on the purchase during the promotion.
Admin Invoice
- Remittance: After the buyer places an order successfully, a Remittance will be generated for the admin section. This invoice shows the Promotion '<PromotionName>' discount line item.
- Invoice Report: After the buyer places an order successfully, the promotion discount value is captured on the order table, which admins can access on ~/administration/line_items. The following columns will show the promotion discount values:
- Discount Per Item
- Discount Per Invoice
- Postage before shipping discount
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