The Promotions feature has been created to increase sales by clearly advertising items currently on promotion. Promotions can be set at a marketplace level, which will apply to all products sold. Promotions can also be set by sellers, which will apply only to their products and will not affect other
Promotions are different from coupons in that they are site-wide. That is, the customer doesn't need to do anything at checkout for the promotion to apply to their order as long as the order meets the promotion's requirements.
Promotions can run concurrently (e.g., 15% off all bikes | Free shipping on all orders over $99)
Contents
Promotions Dashboard
By default, the Promotions dashboard will display currently active Promotions. To see Upcoming, Expired or All promotions, select the appropriate option from the drop-down menu, and click on the 'Show' button.
Setting Up Promotions
Select Marketing>Promotions>Create New Promotion from the sidebar in the admin portal. Here you can configure your promotion with various options.
Sellers can access promotions by logging into their account and selecting 'Promotions' from the sidebar, under the Marketing Tools section.
Promotion Details
Name: When the user adds a promo item to cart, the discount line item will display this promotion name. Make sure to keep it short and precise.
Start/End Dates: These are optional fields to schedule a promotion that will run within specific dates.
Note: Leaving these fields blank will publish the promotion immediately.
End date will determine the date when the promotion is no longer available. For instance, if you want to end a promotion the 29/12/2021 at 11:59:59pm, end date should be 29/12/2021 (this applies to coupons too)
Teaser: Setting this text will display it on a banner on the ad detail page the promotion applies too. This field is optional, however if left blank, the banner will not be displayed. If multiple promotions apply to a single ad, the promo teaser text will be separated by a | character.
If the promotion applies to all products (brands and categories) the teaser banner is displayed everywhere.
Marketplace promotion teaser text will be displayed on a separate banner across the entire site, in addition to the ad detail page, where the marketplace promotion will be merged with any seller promotions separated by a | character.
Description: The description will only be displayed internally on the 'All Promotions' page to help admin identify a promotion. Recommended maximum of 70 character.
URL: Promotion banner will link to this URL. Can use both relative and absolute URL's; eg '/s/sports-cars' or 'https://www.test.com/promotion/'
Suspend Promotion: If turned on, the promotion will not be active on the site
Cost borne by Marketplace: if checked, the value of the promotion will be remitted to the seller for discount and free shipping promotions.
Does this apply to M-Store: When creating marketplace-wide promotions, operators may also make them eligible to be used on M Stores. This option shown above is disabled by default.
Actions
Actions refer to rewards the customer will get under this promotion.
Please note, your filters will not apply if you do not set an action.
Discount
- Dollar discount: Set the discount amount for a flat $x off the ad price
- Percentage discount: Set the discount percentage for a flat x% off the ad price
- Dollar discount for every N dollars: This applies the discount dollar amount as many times as the criterion of $x spent is met.
- Fixed price per unit: This sets a specific price for the ads that meet the criteria. Eg. All products in the promotion are $20 each.
Free Shipping
- Domestic only: All domestic orders receive free shipping
- Domestic and international: All orders, regardless of shipping address, receive free shipping
Bonus Item
Enter a single Ad ID here making sure it doesn't have any variants. (eg. It can't be a shirt that comes in different colours or sizes, but it CAN be a bag which has no sizes or colours).
Buy One, Get One Free
Enter the quantity for the user to qualify for a free third item. The free item would be of the same variant selected (e.g. Size: Medium - Blue T-Shirt).
Filters
For any of the above Actions you can optionally further refine the promotions to apply for the following criteria:
Amount Spent: Set the minimum and maximum dollar amount for ads to qualify for this promotion (e.g. Free Shipping on all orders over $99).
Quantity purchased:
Range: Set the minimum and maximum quantity for ads to qualify for this promotion (e.g. Buy minimum of 3 items and receive 20% discount).
Specific Case:
- Create a promotion with a quantity restriction i.e. 3 - 4
- Create another promotion with min quantity restriction i.e. 5
- Add 3/4 items to the cart the first promotion should be applied
- Add 5/6 items to the cart only the second promotion
Repeating groups: Sets a group amount (eg. 3), so that every time you buy the specific quantity of the product (eg. 3) or a multiple of (eg. 6, 9, 12), the promotion will be applied.
Limit to Brands: Select a Brand from the drop down menu to which this promotion should apply.
Exclude Brands: A drop down box will appear if toggled on, and selected brands will be excluded from the promotion.
Limit to Categories: Use the dropdown to select the Tier 1, Tier 2, Tier 3, or Tier 4 category to which this promotion should apply.
Note: There is no need to apply all four. Just apply the level to which the promotion should be restricted.
Exclude Categories: Any products mapped to the select categories will be excluded from the promotion.
Limit to Specific Ads: You can apply promotions to specific ads. Simply enter the ad ids in the fields supplied. The ads and all their variants will then have the promotion applied.
Exclude Specific Ads: Provide Ad ID's to be excluded from the promotion.
Limit to Specific Variants: You can apply promotions to specific variants of a product. Simply enter the variant ids (these can be found in the URL of the product page) in the fields supplied. A promotion should never be applied to both the parent (product) and the variants as this can cause conflicts.
Exclude Specific Variants: You may like to exclude variants from an ad to be excluded (but ie. Mens T-Shirt might have Blue, Red and Green variants but you only want the Blue and Red to be included)
Restrict Big and/or Bulky Items: If your products have weight and dimensions included, you can select a weight limit that will restrict anything over that amount to be included in the promotion.
Restrict to Loyalty Program Members: If you have membership levels set up, you can restrict it to certain tiers.
Linked Promotion: A linked promotion is a promotion that applies to the cart when the requirement for the parent promotion is met. e.g. A base promotion might be buy 2 for $40 of product A and the linked promotion might be buy product B for $10, and you must buy 2 of product A to get the product B discount.
Exclude Sale Items: Any item with a 'Sale Price' will be excluded from the promotion.
User View
Promotions applying to the full product range or limited to categories and/or brands
When promotions are running, the following are the changes the user will see during the purchase flow.
When the promotion is running at a marketplace level (set by the marketplace, and applies site-wide), the users will see a banner across the entire site. The text displayed is the teaser text.
When the promotion is running at a seller level (set by a seller, applies to only items specified by the seller), on the product detail page they will see a banner (if promotion teaser text has been set up) with promotion text. Multiple promotion texts will be separated by a pipe | character
Product specific promotions:
Promotions limited to specific product will not be displayed on the site wide teaser banners. Instead they will be displayed via a flag under the product images on 1) the search results page (/s page) and on the product page (/a page). The text displayed is the promotion name.
If the product has a promotion on its variant in addition to the parent, then a flag with a generic text will be displayed under the tile similar to how it is explained for below.
Variant specific promotions:
Promotions limited to specific variants will have a flag on the product image the search results page (/s page). The text in the flag is a generic text that is the same across all products with that have a promotion on a variant. The default text is "Special Offer" and can be changed via the content customisation tool. Additionally a teaser box with more details on the promotions will be shown on the product page underneath the images. The text displayed it the teaser text of the promotion.
View in the shopping cart:
When the user adds the item to their shopping cart, on the cart page the promotion name is shown as a line item, with a discounted deduction from the order. Where multiple promotions apply, the promotion name will be separated by commas, and the discount value will be a total of all the promotion discounts applied
View on the checkout page:
When the user proceeds to checkout, promotion discount is indicated by a single Discount line item.
Line Items
When a user purchases items on promotion, the deduction will appear as a line item in a few places for the order.
Order Confirmation
After the buyer places an order successfully, they will receive an order confirmation. There will be a 'Discount' line item identifying how much they saved on the purchase during the promotion.
Invoice
After the buyer places an order successfully, they will be emailed an invoice. There will be a 'Discount' line item identifying how much they saved on the purchase during the promotion.
Admin Invoice
Remittance: After the buyer places an order successfully, a Remittance will be generated for the admin section. This invoice shows the Promotion '<PromotionName>' discount line item.
Invoice Report: After the buyer places an order successfully, the promotion discount value is captured on the order table, which admins can access on ~/administration/line_items. The following columns will show the promotion discount values:
- Discount Per Item
- Discount Per Invoice
- Postage before shipping discount