In Marketplacer, a product and an advert mean the same thing. The difference is in the terminology:
| Where it appears | Term used |
|---|---|
| Marketplacer front end | Product |
| API | Advert |
Why the difference exists
Marketplacer started with a focus on private sellers posting one-off advertisements for items. For example, someone could create an advert to sell their old road bike. That’s why the API still uses the word advert.
Over time, the platform evolved to support retailers selling a range of products with multiple variants. For example, a retailer might sell a t-shirt design as the product, with variants for color and size. The front end now uses the word product to reflect this change.
Because many integrations rely on the API, we haven’t changed the term advert there—it would break existing connections for established users.
What you need to know
- Product (front end) and advert (API) refer to the same item.
- If you’re working in the API, use advert.
- If you’re working in the Marketplacer interface, use product.
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