The Central Product Database (CPD) enables operators to build a database of Golden Records, which is a collection of Golden Products and Variants. Golden Products and Variants serve as the primary record for identical products sold by different sellers so you can easily create data consistency.
Marketplace operators can consolidate the same products (by GTIN/barcode) under a Golden Product and can retrieve the Golden Record and linked variants to establish one quality record to display to customers.
Who should use Golden Records?
Operators who sell the same product from multiple sellers and want to achieve one or more of the following outcomes:
- Ensure details for certain products (adverts) are provided consistently.
- Have the ability to group the same product sold by different sellers into a “buy box” or similar.
- Make the seller experience creating products as fast as possible.
- Ingest product descriptions and definitions from 3rd party services to serve as the template for products on their marketplace.
How the Golden record works
Golden Products can be created in 1 of 2 ways:
-
Created directly by the operator using either:
- The Operator Portal
- The GraphQL API (see API documentation)
- Spreadsheet upload (see this article for more details)
-
Created indirectly (optional) when a new product is created by a seller that:
- Does not exist in the CPD.
- Contains enough detail to be used to create a Golden Product.
- The auto-create from variant option is enabled.
- (Optional) If product vetting is enabled, then the product needs to be approved.
- For detailed criteria and actions that enable automatic creation and linking, learn more here.
- If a Golden Record has been deleted, you can automatically recreate it based on seller updates or advert re-approval. Learn more.
To support different use cases, operators can configure how they want to create Golden Products and how they want to link Golden Records to Adverts and Variants. For details on how Golden Records can be created, linked, and retrieved via the API, refer to the API documentation.
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